With 25+ years of marketing leadership in both the public and private sectors, Lori has a knack for turning big ideas into results. She’s led marketing teams as Chief Marketing and Recruitment Officer at Mohawk College and Vice President of Marketing for the National Post. At Mohawk College she led multiple functional departments within her portfolio for 12 years, including brand and marketing, student recruitment, student communications, and alumni relations. With Mohawk as a leader in workforce development in Ontario, Lori developed a keen understanding of employment opportunities in key sectors such as healthcare and social services, business, technology and skilled trades, and the educational pathways aligned with them. Before moving into post-secondary education, as Vice President of Marketing at the National Post Lori led the strategic integration of editorial, advertising, and circulation departments to maximize reputation, revenue, readership, and partnership opportunities. ​ Today, as the Founder of Topic Marketing, Lori pairs her strategic thinking with hands-on experience in brand building, recruitment strategy, media relations, and audience engagement to support her clients' workforce recruitment efforts. Lori has earned a BA in Psychology from Queen's University, a graduate certificate in Human Resources from Toronto Metropolitan University, and an advanced diploma in Advertising from Mohawk College.

As co-founder of Curis Media - Healthing.ca and Pundit Media, Yuri Machado currently serves as partner and Head of Healthcare and Vertical Integration at Postmedia Inc. His 20+ year career in the advertising industry has fueled his entrepreneurial passion for media and business strategy. Yuri drove strategic imperatives for Postmedia, including pioneering an integrated approach to results-based campaigns for Postmedia’s largest clients. This was accomplished through the formation of an internal agency called 3i (Ideas, Integration, Implementation) that produced measured ROI campaigns through ‘surgical’ project management and a great partner experience. He also launched the company's commercial content strategy, from platform integration to process and promotion.   Most recently, Yuri has focused on leading a vertical sector integration strategy into Tier 1 Media companies through a MAS (Media as a Service) model. The first two integrations tackle the complex sectors of Healthcare and Canadian Family Offices.

Leslie Mitchell Assini is a freelance writer and award-winning children’s book author based in Denver, Colorado. With a robust background in communications, Leslie has developed and executed impactful media strategies and compelling collateral for hospitals, non-profit organizations, and corporations in both Canada and the US. Leslie holds a B.A. from McGill University and a postgraduate diploma in Corporate Communications from Seneca College. Her creative achievements include receiving the Colorado Authors League Award for her children’s book, “Little Lou and Just Being You.” Leslie's dedication to effective storytelling and strategic communication consistently drives meaningful engagement and measurable results for organizations including St. John's Rehab Hospital, the Alzheimer Society London and Middlesex, HCA HealthOne and AdventHealth Colorado.